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Lecturer Marcus Collins shows how products can go beyond being popular and become embedded in culture.
Why does it seem like everyone is talking about HBO’s series Game of Thrones, or there’s some kind of tie-in wherever I go? It’s because the show has gone beyond being popular or viral and has become what Michigan Ross Lecturer Marcus Collins calls a cultural contagion.
In this video, Collins shows what drives a cultural contagion and how you can create one. Spoiler alert: It takes more than dragons (although they help!)